Our Story

Honouring unique taste and craftsmanship, BAAD | MEIN was born to bring the finest creations of the global timekeeping industry to Armenia. We believe a watch is more than just an accessory — it’s a pledge of personal statement and financial stability; it is a form of art reflecting how one values time. To highlight those, we’ve curated a carefully selected lineup of international watchmakers — each chosen for their design integrity, artisanal quality, and distinctive character.

Today, BAAD | MEIN proudly serves as the exclusive Armenian representative of acclaimed brands: Nordgreen and Oliver Green from Denmark, Pierre Ricaud from Switzerland, French brand Briston.

But more than offering exceptional watches, we’re shaping a new culture around time — inspired by the Baader-Meinhof phenomenon, the idea that once something is noticed, you are to see it everywhere.

We believe that horology is the value that should be noticed and lived around. It is YOUR TIME to NOTICE it.

That’s the spirit of BAAD | MEIN:Making values impossible to ignore.

Our Vision
To unite Armenia’s horology community and become the leading source of exceptional craftsmanship from around the world — bringing the artistry that has long been missing, into the hands of those who truly appreciate it.

Our Mission
At BAAD | MEIN, our mission is to curate exceptional watches from international brands — not only luxury pieces, but also affordable models that reflect true design and craftsmanship. We carefully select each brand missing from the Armenian market for its quality, integrity, and unique character, and we bring them to Armenia through official representation and direct import. Our goal is to make meaningful timepieces accessible to a wider audience, while maintaining high standards of authenticity and service.

We are building a growing community of horology enthusiasts in Armenia — by promoting awareness, sharing knowledge, and celebrating the culture of time.